Korean Corporate Pavilion

Happy Friday!

Designed for the ShangHai Industrial Pavilion, UnSangDong Architects imagined the Korean Corporate Pavilion coinciding along the subjects of green city and green life. It is named Communi-Imagination and it holds the introspection of environment together with innovation of technology. Korea got over the unfortunate situation of the Korean War which didn’t seem to be possible and has achieved unimaginable development and innovation. This space represents technology and spirit of Korean enterprises which is the main agent of these accomplishments. More images and architects’ description after the break.

The spirit and the technology of 12 Korean enterprises which are developing towards higher-tech such as information technology, distribution, aviation, electronic, vehicle, chemistry and shipbuilding are represented in the architecture by diverse exhibitions and videos. This recordable scale of expo is held in China which is the biggest market in the world. We hope to promote advanced Korean technology and brand, and re-establish a new relationship for economy and cultural exchange between Korea and China. We hope to promote new competiveness of Korean enterprises with new awareness of nature and Korean high-technology. In conclusion, Environmental Communi-Imagination connects Asia to the world and suggests a new vision.

Courtesy of UnSangDong Architects

Green Imagination 01: Combination of Green and Imagination

We suggest Korean Corporate Pavilion containing exhibition and experience of natural nature and artificial nature. The shape of the pavilion is taken from nature. It brings parts of it to the architecture as an artificial container. Green-Imagination means the combination of Green and Imagination which re-produces an unlimited potentiality of nature and the power of making imagination true in order to express the spirit and the technology of Korean enterprise.

As society is getting civilized, the condition of nature goes to ruin. Global warming and depletion of natural sources which the consumption-driven society in capitalism causes are important issues now, and we can’t avoid the environmental subjects. Especially the unlimited expansion of population, architecture and infrastructure in big cities predict overall natural exhaustion threatening the ecosystem. Korean enterprises also need to suggest new values for the future through introspection of nature. Therefore, a new system gained from the combination and symbiosis of nature and human is suggested such as landscape architecture and ecological architecture. This system is the active integration of architecture and nature from deep introspection of sustainability.

Courtesy of UnSangDong Architects

Green Imagination 02: Compound of nature component_ a container holding nature

Korean Corporate Pavilion is a pot-like architecture. The pot is an artificial container in which nature is put in. The pot is a technological container maintaining and creating diverse figures of nature. In this technologic container, 12 Korean enterprises are combined. The exhibit hall provides potentiality of futuristic high-technology through cooperation and communication among each other. This pot-like architecture is composed with a 3-dimensional digital space at ground level, exhibition space on the 2nd floor and space for enterprise prospecting on the 3rd floor. Eventually it is a huge pot of a pine grove penetrating the whole system.

The artificial pot putting nature in embodies and combines nature by diverse methods. This diverse composition is generated by a 3-dimensional combination of natural topography. Various Korean topographies are abstracted and its components such as mountain, field, valley and river are combined with architecture.

The artificial pot putting in nature contains eternity and change of Korean landscape; mountain and water. In the oriental view of nature, scenery is interpreted as a temporal medium which contains traces and the involving the past and the future. Korean Corporate Pavilion as artificial nature is an organic body breathing with mysterious nature which keeps changing unlimitedly. Korean Corporate Pavilion is a symbiotic structure at the contact point of lively dynamics and contemporary esthetics. To sculpt Korean scenery, the Korean corporate pavilion intents a Korean environmental-friendly spirit. The Korean nature like landscape painting is engraved. --Alison Furuto

To view the rest of the article and more eye candy, please visit here: http://www.archdaily.com/175844/korean-corporate-pavilion-unsangdong-architects/

Thank you Dan Clifford for today's YEOW.